What it is
The Reddit Pixel reports conversions for Reddit advertising campaigns. It has grown noticeably on B2B and subscription sites as Reddit’s advertising product matured.
What a scan matches
A verification scan drives a real browser and records the outbound requests observed during its configured journeys, so Reddit Pixel is identified by request hosts and paths rather than by source-code claims. Requests on unvisited paths, after unperformed interactions or solely on the server remain outside that observation.
- redditstatic.com: where the pixel script is served
- reddit.com
- redditmedia.com
Cookies are classified by name before domain because many analytics and advertising tags write first-party cookies through the page, which places a vendor-related identifier on your domain. Matching known names helps attribute those values without assuming that every first-party cookie came from your own application.
| Cookie | What it is for |
|---|---|
| _rdt_uuid | The Reddit browser identifier used for conversion attribution |
Controlling it with consent
No named adapter. Gate it as a custom script attached to marketing, or as a container tag.
No named adapter: choose the appropriate control
The product ships named adapters for Google Tag Manager, Google Analytics, the Meta and TikTok pixels, and Klaviyo. Choose the control route that fits this technology: a custom HTTPS script declaration for a browser loader, an individual consent condition inside a tag manager, a platform or app setting, or a click-to-load placeholder for a frame. Server-side integrations need their own enforcement because a browser runtime cannot stop them.
What breaks if it is refused: Reddit campaign attribution for refusing visitors.
Verifying it
Before consent there should be no request to redditstatic.com and no _rdt_uuid cookie.
- Before a choice: optional tracking endpoints and optional identifiers are absent; any intentionally loaded necessary or functional surface matches the control model described above
- After rejecting optional categories: optional activity remains absent and the refusal persists across a reload
- After granting the relevant category: the expected loader or embed appears and the feature behaves normally
- After withdrawing: new optional activity stops; where the vendor supports a consent signal, verify that the signal is sent as well as checking network behavior
Common questions
Is an embedded Reddit thread the same as the pixel?
No. An embed is media; the pixel is advertising. They come from related hosts, which is why the finding names the provider and the category rather than just the domain.
Sources and verification
Verified on . Product-behaviour statements were checked against the current implementation and tests. The links below are the verification basis recorded for this article. They support the stated facts, not a legal conclusion for every site or configuration; recheck changing vendor behaviour before relying on it in production.
- Reddit for Business: Reddit Pixel
Vendor documentation
Checked
See what your own site is loading
A browser scan reports the requests and storage it observed during the sampled journey. Use configured workspace scans to compare the states and pages that matter to your implementation.